Amid the golden sands and towering dunes of Muscat, Oman, Jennifer Hillberg’s journey with Mountain Mat began. In 2016, Jennifer, a Colonel in the U.S. Air Force Reserves, along with her family, was stationed at the U.S. Embassy in Oman. It was here, amidst the rich cultural tapestries of the Middle East, that the seed for Mountain Mat was planted.
During their three-year stay, Jennifer observed the omnipresence of plastic woven mats. From bustling markets and serene beaches to lively festivals and traditional camel races, these mats were an integral part of daily life. The Hillberg family quickly embraced the practicality of these mats, which offered a portable oasis of comfort amidst the desert’s harsh terrain.
Inspired by their utility and versatility, Jennifer envisioned introducing a refined version of these mats to the American market. Thus, Mountain Mat was born, with a commitment to quality, durability, and sustainability. The company’s mission is to provide American families with a superior outdoor mat that not only enhances their adventures but also contributes to environmental preservation.
Mountain Mat distinguishes itself with three key features. First, the mats are crafted with a thicker weave of 550 grams, providing enhanced cushion, durability, and insulation against various ground conditions. This ensures maximum comfort and protection, making it a staple for all outdoor activities.
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Secondly, Mountain Mats come equipped with four-sided edging to prevent fraying, stainless steel grommets for secure staking, and UV protectant to maintain vibrant colors. The largest mats even include a high-quality 420D nylon all-weather carry bag, offering flexibility and convenience for users to adapt the mat to their needs, whether at the beach, a picnic, or a music festival.
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Lastly, the mats are manufactured from 100% recycled polypropylene. This eco-friendly approach aligns with Jennifer’s dedication to sustainability, ensuring that each mat helps keep plastics out of landfills. This green initiative resonates with environmentally conscious consumers, further propelling the brand’s popularity.
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Launched in early 2019, Mountain Mat quickly garnered attention for its unique blend of practicality and eco-friendliness. Jennifer, alongside her husband, a retired U.S. Air Force pilot now flying for Delta Airlines, and their three children, who contribute as social media advisors and part-time packagers, has nurtured this woman veteran-owned small business into a burgeoning success.
Mountain Mat isn’t just a product; it’s a story of innovation, family, and environmental stewardship. As Jennifer continues to balance her role as CEO with her duties in the Air Force Reserves, she reflects on the remarkable journey from Muscat’s vibrant markets to the scenic landscapes of America, where Mountain Mat is carving out its niche as an essential companion for outdoor enthusiasts.
Join the mountainmatlife and discover how Mountain Mat is transforming outdoor experiences, one mat at a time.
Source Credits: mountainmat.com
